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I believe in cultivating a spirit of lifelong learning and improvement. As a former TV producer and journalist, I’m used to learning about complex topics and digesting them quickly into plain English. Transitioning into digital marketing and then project management reinforced the idea that processes can always be improved. If we are fine with the status quo, we’re already behind. In each role I’ve had over the years, I’ve worked hard to improve communication, boost team morale, and mitigate risk.
While I’ve found a deep passion for project management work, I also find joy in content management and SEO strategy. I’ve managed large site-wide efforts to improve technical SEO, created content calendars, organized DAMs, written articles about complex topics, and coordinated SMEs.
I have made award-winning contributions to website upgrades and crisis communications.
I thrive on:
- catching the issues before they pop up
- taking full advantage of already-available resources that have been overlooked
- finding a faster, more efficient way to accomplish things
I’m a self-starter, type A personality ready to get the job done.
My Project Management Experience
I have seven years of project management at Baystate Health, the largest healthcare system in Western Massachusetts. I’ve led website redesign and upgrade projects, health month campaigns involving multiple teams, and digital content projects.
I’m skilled in:
- Waterfall, Agile, and hybrid PM methodologies
- Stakeholder management
- Resource allocation
- Risk Management
- DAM management
My Writing and SEO Content Strategy Experience
I have ten years of professional writing experience, with a focus on SEO strategy and web optimization.
I’m skilled in:
- SEO-optimized content writing
- Medical writing
- Content calendar creation and management
- Keyword tracking
- Technical SEO
- Data analytics
Neliana Ferraro 