Neliana Ferraro
ngferraro1@gmail.com
Experience
Baystate Health
Springfield, Massachusetts
June 2019 to present
Digital Content Coordinator
- Internal Website Administrator
- Trained and oversaw dozens of content contributors
- Lead project migrating more than 30 department sites from the old platform to the new platform
- Created comprehensive training material and project documentation
- Analytics: Created reports for upper management and provided recommendations to better content on department pages
- Worked with vendors to test and implement site improvements and customizations
- Search engine optimization expertise
- Revamped and simplified the story templates to encourage compliance with SEO best practices
- Optimized 200+ archived articles for SEO
- Writing
- Wrote dozens of healthcare articles, using plain English and SEO best practices
- Acted as editor several writers
- Used the content management, Sitecore, to post articles
- Reputation Management
- Tracked Google Listing reviews of doctors and locations
- Organized hundreds of location listings on our website, our Kyruus database, and Google My Business.
WCAX
South Burlington, Vermont
February 2018 to March 2019
Reporter
- February 2018 to October 2018: Produced weekend morning shows and reported three days a week.
- Created Pets With Potential segment, which featured pets up for adoption at a nearby humane society
- Handled breaking news within the newscast
- Restructured weekend morning shows to be more fast-paced and engaging
- Helped create a cohesive team, including production and news department staff
- Wrote and posted stories to the WCAX website
- Posted stories to social media
- October 2018 to present: Reporting five days a week with a focus on metro-area news (city councils and school board happenings)
- Teased and promoted stories on social media
- Filled in producing weekday 11 p.m. shows, while continuing reporting duties
NBC5/WPTZ
Plattsburgh, New York
February 2016 to February 2018
Producer
- February 2016 to June 2016: Produced weekend morning shows and 10 p.m. shows during the week
- July 2016 to February 2018: Produced weekend 6 p.m. and 11 p.m. shows and associate produced during the week
- Additional responsibilities:
- Wrote and posted stories to the website
- Cut aired video for the website
- Created text overlay videos
- Posted content to station’s Facebook and Twitter pages
- Sent out push alerts for breaking news stories
Q30 Television
Hamden, Connecticut
September 2012 to December 2015
Closed circuit television station
- As host: Appeared on air for two entertainment shows
- As reporter: Filmed and edited packages and pretaped segments
- As associate producer: Made graphics, managed pretaped segments, and filmed packages
- As entertainment director: Oversaw three entertainment shows and coordinated event coverage
AnalyticsWeek
Online company
Summer 2015
Content Manager/ Public Relations Intern
- Curated blog posts for the company website using WordPress
- Created graphics using the Canva design iPad application for social media and weekly newsletter
- Managed Twitter and Facebook accounts
Wilbraham Public Access
Wilbraham, Massachusetts
Winter 2014
Television Intern
- Edited the fashion show episode of Skin Talk, a CBS show about skin care, using Final Cut Pro
- Practiced studio lighting and sound board operation
Wilbraham-Hampden Times
Wilbraham, Massachusetts
Summer 2013
Columnist
- Wrote articles bi-weekly and shot accompanying stills
- Covered Wilbraham’s 250th Anniversary Parade
WQAQ
Hamden, Connecticut
2012-2013
Host
- Found news content to discuss on talk show
- Operated sound board
- Wrote news briefs for the station’s news department
Education
- Quinnipiac University, School of Communications
- Hamden, Connecticut
- Bachelors of Science in Economics
- Bachelors of Arts in Journalism
- Concentration in Broadcast Journalism
- 3.95 GPA, Quinnipiac Honors Program, Dean’s List
- Graduated December 2015
Skills
Professional Skills
Broadcast and print writing, Videography and storytelling, SEO
Software/Programs
Edius, Final Cut Pro, Canva, Adobe Premiere Pro, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, ENPS,
Content Management Systems
WordPress, Sitecore, MediaOS
Work Management Systems
Workzone, Slack, Airtable, Asana
Social Media
Facebook, Facebook Stories, Facebook Insights, Twitter, Tweetdeck, Instagram, Instagram Stories, Pinterest, Snapchat, TikTok
Languages
Proficient in Spanish, Beginner Italian
Awards/Honors
- Lambda Pi Eta – communications honor society
- College Media Association – TV Station of the Year (2013-14) – Q30 Television
Neliana Ferraro 