Neliana Ferraro


Baystate Health

Springfield, Massachusetts

June 2019 to present

Digital Content Coordinator

  • Internal Website Administrator
    • Trained and oversaw dozens of content contributors
    • Lead project migrating more than 30 department sites from the old platform to the new platform
    • Created comprehensive training material and project documentation
    • Analytics: Created reports for upper management and provided recommendations to better content on department pages
    • Worked with vendors to test and implement site improvements and customizations
  • Search engine optimization expertise
    • Revamped and simplified the story templates to encourage compliance with SEO best practices
    • Optimized 200+ archived articles for SEO
  • Writing
    • Wrote dozens of healthcare articles, using plain English and SEO best practices
    • Acted as editor several writers
    • Used the content management, Sitecore, to post articles
  • Reputation Management
    • Tracked Google Listing reviews of doctors and locations
    • Organized hundreds of location listings on our website, our Kyruus database, and Google My Business.


South Burlington, Vermont

February 2018 to March 2019


  • February 2018 to October 2018: Produced weekend morning shows and reported three days a week.
    • Created Pets With Potential segment, which featured pets up for adoption at a nearby humane society
    • Handled breaking news within the newscast
    • Restructured weekend morning shows to be more fast-paced and engaging
    • Helped create a cohesive team, including production and news department staff
    • Wrote and posted stories to the WCAX website
    • Posted stories to social media
  • October 2018 to present: Reporting five days a week with a focus on metro-area news (city councils and school board happenings)
    • Teased and promoted stories on social media
    • Filled in producing weekday 11 p.m. shows, while continuing reporting duties


Plattsburgh, New York

February 2016 to February 2018


  • February 2016 to June 2016: Produced weekend morning shows and 10 p.m. shows during the week
  • July 2016 to February 2018: Produced weekend 6 p.m. and 11 p.m. shows and associate produced during the week
  • Additional responsibilities:
    • Wrote and posted stories to the website
    • Cut aired video for the website
    • Created text overlay videos
    • Posted content to station’s Facebook and Twitter pages
    • Sent out push alerts for breaking news stories

Q30 Television

Hamden, Connecticut              

September 2012 to December 2015

Closed circuit television station

  • As host: Appeared on air for two entertainment shows
  • As reporter: Filmed and edited packages and pretaped segments
  • As associate producer: Made graphics, managed pretaped segments, and filmed packages
  • As entertainment director: Oversaw three entertainment shows and coordinated event coverage 


Online company       

Summer 2015

Content Manager/ Public Relations Intern

  • Curated blog posts for the company website using WordPress
  • Created graphics using the Canva design iPad application for social media and weekly newsletter
  • Managed Twitter and Facebook accounts

Wilbraham Public Access 

Wilbraham, Massachusetts     

Winter 2014

Television Intern

  • Edited the fashion show episode of Skin Talk, a CBS show about skin care, using Final Cut Pro
  • Practiced studio lighting and sound board operation

Wilbraham-Hampden Times 

Wilbraham, Massachusetts    

Summer 2013


  • Wrote articles bi-weekly and shot accompanying stills
  • Covered Wilbraham’s 250th Anniversary Parade


Hamden, Connecticut



  • Found news content to discuss on talk show
  • Operated sound board
  • Wrote news briefs for the station’s news department


  • Quinnipiac University, School of Communications 
    • Hamden, Connecticut
  • Bachelors of Science in Economics
  • Bachelors of Arts in Journalism
    • Concentration in Broadcast Journalism
  • 3.95 GPA, Quinnipiac Honors Program, Dean’s List
  • Graduated December 2015


Professional Skills

Broadcast and print writing, Videography and storytelling, SEO


Edius, Final Cut Pro, Canva, Adobe Premiere Pro, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, ENPS,

Content Management Systems

WordPress, Sitecore, MediaOS

Work Management Systems

Workzone, Slack, Airtable, Asana

Social Media

Facebook, Facebook Stories, Facebook Insights, Twitter, Tweetdeck, Instagram, Instagram Stories, Pinterest, Snapchat, TikTok


Proficient in Spanish, Beginner Italian


  • Lambda Pi Eta – communications honor society
  • College Media Association – TV Station of the Year (2013-14) – Q30 Television